Effective May 14, 2020
Information That May Be Collected Automatically
When you use the Thermal Gradient Site, we may collect certain usage and device information automatically as described below.
i) IP Address
We may record the Internet Protocol (“IP”) address of your computer or other electronic device when you visit the Thermal Gradient Site. An IP address identifies the electronic device you use to access the Site, which allows us to maintain communication with your computer as you move about the Thermal Gradient Site and to customize content.
ii) Cookies and Other Tracking Technologies
We also collect information about your use of the Thermal Gradient Site through tracking technologies such as cookies and web beacons. A “cookie” is a unique numeric code that is transferred to your computer to track your interests and preferences and to recognize you as a return visitor. A “web beacon” is a transparent graphic image placed on a website, e-mail or advertisement that enables the monitoring of things such as user activity and site traffic. These technologies help remember your preferences and allow us to bring you the content and features that are likely to be of greatest interest to you on the basis of “clickstream” data that shows your previous activities on the Thermal Gradient Site.
iii) Mobile Tracking
The Thermal Gradient Site is available either as mobile applications or mobile sites that you can use on your mobile device. If you use a mobile device to access and use the Thermal Gradient Site, we may collect the following mobile-specific information in addition to the other information described above: device or advertising ID, device type, hardware type, media access control (“MAC”) address, international mobile equipment identity (“IMEI”), the version of your mobile operating system, the platform used to access or download the Thermal Gradient Site (e.g., Apple, Google, Amazon, Windows), location information and usage information about your device and your use of the Thermal Gradient Site.
iv) Website Analytics and Improvement
We may use the information that you provide and the information we collect automatically about your use of the Thermal Gradient Site to monitor user traffic patterns and preferences for site improvement, analytics and optimization.